Mashing Up the Library Competition

For all of you programmers, here's your chance! Talis is sponsoring a competition for library mash-ups. It's goal is to " . . . encourage innovation in the display, use, and reuse of data from and about libraries." The deadline is August 18, 2006 and first prize is £1,000. I'm very interested in the results of this competition. I'm probably focused too narrowly, but I have a hard time thinking about services that can use our bibliographic data. I'm hoping this will open my eyes!