- 7% of US adults who use the Internet have created a blog or web-based diary (approximately 8 million people).
- 27% of US adults who use the Internet read blogs (approximately 32 million people).
- 38% of US adults who use the Internet know what a blog is. (Of course, this means that 62% don't!)
These statistics do not show that reading or writing blogs is mainstream. However, the Project found that from February to November 2004, the percentage of users reading blogs jumped 58%. That is, in February, it was 17%; in November, it was 27%.
You might already have bloggers within your patron base or within your constituent base. The survey states that bloggers are likely to be male, young, an Internet user, relatively well off, well-educated, and have broadband access. Although blog readers have similar characteristics, women, minorities, those between 30-49, and those with dial-up are increasing in number.
Overall, this is a very informative survey and isn't very long. I'd encourage you to read it to see where we might be heading.